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What is Link Popularity and How to Get It

What is Link Popularity ?

A measure of the quantity and quality of sites that link to your site.
Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links.
Link popularity assumes that not all inbound links are equal. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. ( marketingterms.com )

Link popularity is a term that refers to how many other links point towards a particular website. The term link popularity also has two different forms, Internal and External, which refer to the links coming from the websites own web pages and from other websites. Internal link popularity means the number of links to the website from web pages that belong to the particular website. External link popularity is the number of links from outside sources that lead back to the particular website. In the end, websites with high link popularity have what is called link cardinality or link superiority and have a reputation for being informative, as well as ranking highly on search engines. Link popularity is also an approach that many search engines take when deciding where to rank websites.
Having a high link popularity is an excellent way not only to build a website but to also show others how good the website it. When other web pages link to a particular website it draws additional traffic for that website, as well as giving it what constitutes as votes in the search engine rankings. When two websites with very close levels of search engine optimization and information are being ranked by a search engine, more often the search engine will choose to rank the particular website with the higher link popularity first on search engine results pages. ( brickmarketing.com )

Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link popularity plays an important role in the visibility of a web site among the top of the search results.
The link popularity does not consider users’ judgement about websites’ content: It only computes the number of links and the website traffic quantity. ( wikipedia.org )

How To Get and Improve Link Popularity

Paul J. Bruemmer, Traffick.com

1. Directory Listings: Ensure your site is listed in ODP (free) and also include Yahoo! Business Express ($299 yearly) and LookSmart Express Submit ($299) or Basic Submit ($149). Directory listings boost link popularity because they rely on human editors, known to result in relevant content.
2. Request Links: When looking for possible link candidates, start by visiting a search engine and typing in your most important strategic keywords. You'll see a lot of competitors, but look for non-competing, complimentary sites. Screen those sites, selecting only the ones that might be receptive to your link request.
3. Promote Linkability Within Your Site: There are many ways to do this. Basically, you want to provide quality resources and outgoing links as appropriate. This can include links to search engines, news hubs, weather reports, industry resources, industry professional groups and so forth.
4. Publish Articles: Get the experts in your company to write informative articles your audience is interested in, then submit these articles to appropriate online publications in your industry. Provide a brief bio containing your Web site URL and make it a condition for publication that the article must appear with a bio containing your company URL.
5. Testimonials: It can be worthwhile to start a testimonial page of products and services you find useful. Say you admire certain marketing sites or publishing sites. Contact the company, telling them why you value their services or find their products effective. Be earnest and concise.

mrwebguru.com

There is another reason you should want to build linking alliances on the Web, that is, TRAFFIC. When you exchange links with another company, it is likely that you may receive some good, targeted traffic from their site also. Actually, it is best to look at the viability of the potential for that site to provide you with the type of visitors who would be interested in what you offer first and not worry about the off-page ranking factors. Most likely, if the answer to the question, "would people clicking to my site from this site also be interested in what I have to sell, just as they were interested in the site they came from," is a yes, then you would probably get a boost in link popularity and if done correctly, link reputation.
In the last quarter of 2003, Google made serious changes to its ranking system, shifting an incredible amount of weight to link popularity. SEO still works in Google, in fact it is still very important, but if you have competitive keywords and people are in a bidding war for them in the Google AdWords PPC program, you will need to embark on a link building campaign if you want your optimized site to perform for those keywords in Google or any of the sites she provides primary search results too, including: AOL Search, iWon and Netscape Search.

RedAlkemi

The number of links pointing to your site from other sites denotes the importance of your site to search engines. Effective link building plays a crucial role in determining the ranking of website in search engine result pages. RedAlkemi’s link building packages include strategies to gain page rank (PR), increase your link popularity and attain high rankings for focused keywords. An effective link building service will provide a low cost link building package that incorporates all the necessary link building solutions that you may need to achieve a large number of quality inbound links and thereby increase your link popularity.
Effective link building also brings in a substantial amount of direct traffic. RedAlkemi’s link building experts understand the definition of good quality relevant link building that can help to increase website popularity. Effective link building helps to sidestep situations where one ends up with links that may cause damage to the website’s PR and reputation instead of helping it grow.

Google.com

"The best way to ensure Google finds your site is for your page to be linked from lots of pages on other websites. Google's robots jump from page to page on the Web via hyperlinks, so the more sites that link to you, the more likely it is that we'll find you"

GNC Web Creations

When it comes to finding incoming links to your site, there simply are no short cuts. The key to online success, is good old-fashioned hard work! You can improve your link popularity rapidly by actively participating in quality forums, provided you use your URL in your signature. Google does not however, weigh these links heavily.
Research and find websites with relevant content. These sites should also be a good resource for your site visitors. Send each site owner a PERSONAL email explaining why it may be a benefit for both sites to exchange links. The use of form letters for this method is not effective.
Spend the time necessary to find all RELEVANT directories where you can submit your site for inclusion.
How much time should you spend?
As long as it takes!
This is an ongoing process that you will need to focus your attention on.

Caphyon

Some people enhance search engine optimization campaigns using web stats software, conduct effective keyword research, analyze backlinks or write a better copy of their websites. But you can add extra value to a campaign by conducting a competitive link analysis.
Anyone knows the value of inbound links in a search engine optimization campaign and you bet your competitors already have some good backlinks pointing to them. But what if you could find those websites and get yourself the high quality backlinks they already have?
Sounds good, but let’s see how we can do this using Advanced Link Manager: by analyzing your competitor’s referrers to find you new link partners and find a way to get a link from them.

linkpopularity.com

1. Locating qualified link prospects: Learning how to find the right sites to approach is essential to increasing your link popularity. Approaching the wrong sites can quickly sabotage your efforts - selecting the right ones can help pave the way to quickly and effectively increasing your link popularity. Unfortunately, it can be difficult and time consuming to find the right types of sites to approach. First you need to find sites which are relevant to your site. These are sites whose content is related to yours or whose visitors are likely to be interested in your site.
2. Insider's Secret - running link popularity reports on competitors. How would you like to be handed a list of web sites which are relevant to your web site and have already demonstrated their 'link-friendliness' by linking to a site very similar to yours? This 'magic list' is the list of web sites which already link to one of your competitors!

Why it works

The list of sites which link to your competitors is extremely targeted. Since each of these sites already links to a competitor of yours, it is highly likely that...

1. These sites are relevant to your site.
2. They are willing to link to external sites in your field.

With this report in hand, you can quickly visit each of the sites (to verify that it is a quality, relevant sites), then introduce yourself to their webmaster and ask to be included on their site. In most cases, you will want to write a personalized message and mention that you noticed that they already link to sites in your field.

Why approaching the right sites is critical....

1. Approaching the right types of sites will greatly improve your link request response rate. Webmasters who have an interest in your field are much more likely to be interested in opening and reading your link request letter.
2. Relevant sites are much more likely to link to you. Targeting the right sites is the best possible way to increase the number of links to your site. If done properly, finding the perfect sites to approach will be a win-win situation for both your site and the sites you contact.
3. Once they link to you, the visitors they send you will be more interested in your content. Since they are coming from a relevant site, these visitors are more likely to be interested in your content. They may perceive your site in a better light and even be more likely to do business with you since your site has been recommended (linked to) by another trusted site (as opposed to found via a banner ad or sponsored listing).
4. Increasing the number of relevant links to your web site can dramatically increase your search engine rankings. The major search engines (Google, Yahoo, Bing) reward sites which have high link popularity. However, just getting hundreds of random web sites to link to you will not help your search engine rankings.

PageRankandAlexa.com

1. DONT SUBMIT POST THAT’S NOT WORTH READING. Don't give online readers a chance to talk bad about you, they are rarely forgiving. One ugly and worthless post from your site and they will blacklist your website from their list. If you can't find any good post that is worth reading today then dont post, There's always tommorow.
2. UPDATE CONSTANTLY. No one would like to link to a dead website. Not active link will affect his own ranking. Some website owner constantly check to ensure that the outbounding link are active. So don't stop updating your content, but also make sure its worth reading.
3. SUBMIT TO DIRECTORY. There are various types of directory. Submit your site to all directory, you get a backlink to your site its effective to improve link popularity to your website.
4. Be Famous. Hold valuable contest, write ebooks with other experts. Give free things or on a trial basis. Submit a video on youtube. These will create reader interest and they will talk about your website in their content.

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1. Link Exchange Strategies to get Link Popularity
2. Link Exchange – Web Traffic – Link Building
3. Alexa rank, Google PageRank, Link Popularity
4. Web Traffic – Blog Comments – Links Popularity
5. Get Free Massive Web Traffic with Backlink