Link Exchange Strategies to get Link Popularity
Website Effective Link Exchange Strategies - Tips of Getting Them
You should acquire two to five ultra high quality outbound links that will enhance the experience of your surfer. Many outbound links in your site will hurt your surfers. Surfers don't want a website full of links. They will distract her and eventually she will conclude, "So this site is all about link farms". What a bad comment to hear from a surfer about you site!
Here is the manual way how you can go about getting websites to link exchange with.
- Go to Google and Alexa score to determine how these sites rank and their score respectively.
- If you find they are ranking and scoring well, then visit each website pages. See how relevant their content is to yours.
- If it fulfills your qualifications, the next step is to go to Whois? Get the contacts of the owners from it.
- You can either phone the owners or write a great email informing them that you intend to link exchange with them.
- After they have agreed and you have fully exchanged links with them, then you should always monitor those links to avoid link exchange fraud partners.
Tips For Successful Link Exchange!
These points will help in successful link building & will boost the sites performance in the SERP's.
- Search for the sites in search engines, place their link on the links page under an appropriate category, or, I suggest you to create a links page by the name "business links" & post their link on it, let them know that you have placed the link & link will be active for 4 days. Give the description of your website & ask them if they can add your link.
- You can get the details of other website when you visit the website. To Contact - Most of the websites have their email ID's as info (at) domain (dot) com but you can get the ID's from the contact us option in the website.
- I insist you to create a new ID for the link exchange purpose similar to somewhat like seo (at) domain (dot) com, two reasons for that are: - One, it give an attitude of a mail from a professional & genuine person related to website, mostly considered from the owner or any authorized person. Second, the ID's being used for link exchange are sometimes spammed by junk mails.
- It is always better to get a link from the PAGE having a PR, as these pages are frequently crawled.
- Do not link to a website which seems to be doubted in terms of the services it offers as some websites are meant only for link exchange, they will have a good PR but will be offering only OBL's & some content all over the website.
- Always check for the number of back links on the page from which you are to get a back link & also check that how relevant OBL (out bound link) are posted on the website.
- Searching websites by keywords: To figure out the Global monthly visit for keywords to know which keyword is searched more, search with Google Ad words Keyword external tool & to get the information about specific keywords which are searched more & to find out the search volume in a specific region like in US or even in a state, search for Google Insight Tool.
- Try getting links from the sites with the extension .edu & .gov... Moreover you can go for sites which are old & still are being promoted, they are the trusted sites & nothing is better if we get them to link us.
- If you are not getting the back links easily, slower down the rate from 4 each day to 4 every 2 Days, as we cannot increase the no. of OBL's in a manner without getting the back links.
Fighting Link Exchange Spam
So, the concept is pretty simple. We can suggest with very high probability that web sites which use special link building solutions are very apt to exchange links with quality, relevant sites. We can even find the pages where these sites want you to submit full details of your web sites as subject for links exchange. It's the same to someone having special door for bringing milk to the house. Surely if you go to this door with your 'milk', no one can give you 100% guarantee they need milk at the moment. But at least this is better than throwing the bottle through the window!
I was testing conversions from doing link exchange using automatic site submissions for link swap and got from 40% 'yes' replies within one week up to 80% (that was the highest record that I did not manage to break up to now). And now compare it with the link exchange spam emails conversions when 90% of your emails are instantly deleted and out of the rest 10% no one knows if they will produce any effect.
With the strategy that I mentioned there seems to be one drawback - it needs much manual work. But I can prove than most of the processes can be automated. Pickling of relevant sites - can be automated, not easy to do that, but possible. Copying and pasting your site info into link exchange submissions forms and doing the same for your site - easily automated. Creation of link exchange directory with pages that have relevant content for each category - can be automated. Creation of RSS files and SEO-issues - can be automated. Backlink checking - can be automated. And many other important issues to this or that extent can be automated with no loss to quality.
Link Exchange Strategies - Tips to Ensure a WIN-WIN Link Strategy for Your Website
Remember Google weighs the number of inbound, one-way links to your website as more significant than reciprocal or two-way links exchanges. A reciprocal link is one where you establish a link to a site and in return they link back to your website. However, do not underestimate the importance of establishing 2-way links. The fascination of creating one-way inbound links has lead to the creation of some suspect link strategies by would-be link exchange companies.
What are some simple strategies to increase one-way and two-way links:
- continue to establish reciprocal 2-way link exchanges with relevant websites that have or will have a PR2 or better. Continue to add these 2-way links on a regular basis. These links will establish and improve your PR quicker than posting your URL information on the thousands of little directories.
- consider 3-way links only if A) the inbound link is an legitimate, relevant eCommerce site with PR2 or better or B) you see that the inbound directory has relevancy and a PR 4 or better
- consider Article Marketing, i.e. BLOGS, eZines and Press Releases to increase your one-way inbound links to your website. Article Marketing (like this very article) is the best way to establish your credentials and trust as a knowledge broker and establish Hyperlinks to your website - a 1-way inbound link to your website!
- start making comments on others BLOGS and eZines. Most comments allow you to include or add your website URL. Another one-way link established.
SEO Techniques - Choosing The Right Link Exchange Partners For You
owever, quality inbound links take time to accumulate. A new web site has no hope of increasing backlinks quickly for the links to matter. Web masters are united in their desire to want high page ranking and enormous web traffic, and all of them want these now. Subsequently, what web masters do is contact other web masters for the purpose of exchanging links. But some of them do these with not enough consideration on the repute and purpose of the site they link to. This negligence could lead to minor and major repercussions.
Aside from influencing your link popularity and the volume of web traffic your site generates, your link partners can positively or negatively reflect on your web site. As a case in point, if you link to web sites that are under the bad graces of the search engines due to spamming and some such violations, your web site could suffer the brunt of the consequences together with the erring web site. Just such a filtering policy is currently in the works for Google.
Some web administrators happily link up to other web sites without due consideration to the quality of the links they are getting. Before you consider accepting the request of another web administrator to link up with your site through one-way or reciprocal links, ask where your links are going to be placed and how they will appear. It is better for your web site ranking if your links appear in the guise of anchor texts composed of your keywords and positioned within the content of the web page. If this is not possible, make sure that the links you have still contain your keywords in the other web site's link portion.
Quality inbound linking is better for your web site than indiscriminate link building. Search engines like Google place a premium on the popularity and rank of the web sites where your link come from. They also take into account the relevance of the other web site to your own. Consequently, be sure to choose only highly regarded web sites that have content relevant to yours when choosing which web sites to link up with.
GHTime Code(s): ncPopularity: 50% [?]
Related posts in This Blog:
- Link Exchange – Web Traffic – Link Building
- Alexa rank, Google PageRank, Link Popularity
- What is Link Popularity and How to Get It
- Backlinks Checker Tools
- Web Traffic – Blog Comments – Links Popularity
